Double your website traffic with competitor website traffic reports

Why does your competition have more visitors than you?

Imagine this: you just published an incredible article, shared it on social media… and it barely gets any traffic. Meanwhile, your competition publishes something similar and within days it appears at the top of Google's search results.

The difference isn't always in the content. Often, the secret lies in knowing what your competition is doing to attract visitors. And that's where the powerful tool comes in. It allows you to understand where those competitor websites you're following so closely are getting their visitors: these types of tools that compile a comprehensive report on the web traffic of competitors' sites.

In this article, you'll discover how to ethically spy on your competitors, observe where they primarily get their traffic, and apply what works to increase your traffic. No guesswork. Just data.

What is a competitor website traffic report?

A competitor website traffic report reveals key information about other sites in your industry:

Total traffic of the competitor's website.
Where their traffic comes from (search engines, social media, referrals, paid traffic)
Which keywords generate the most visits
Which pages are their most popular
Which content engages their audience
Which backlinks are driving them

In short: it's a complete snapshot of their digital strategy.

Why is it so important to have a complete report on what the competition is doing?

Because it eliminates assumptions.
Because it shows you real opportunities.
And because you can adapt it to your strategy to get results.

Let's see this with an example:

A small pet accessories e-commerce site used Lookkle to analyze its leading competitor. They discovered that 40% of their traffic came from social media. They weren't taking advantage of it. They redesigned their visual strategy and, in 3 months, doubled visits.

Competition analysis

Tools to create your competitor website traffic report

Here are some platforms to obtain this data:

Similarweb

Ideal for viewing traffic sources, engagement, and keywords.

SEMrush or Ahrefs

Powerful for analyzing SEO, backlinks, and organic traffic.

Lookkle

Ideal for viewing traffic sources, engagement, keywords, and SEO analysis at a very good price.

Ubersuggest

Cheaper, but with very useful basic data.

Google Keyword Planner

To understand what keywords your competitors are using.

What should you look for in these reports?

Focus on:

Web traffic sources such as social media, organic traffic (search engines), direct traffic, or traffic from other websites.
User interaction with the website based on time spent on the site and number of pages visited per session.
Top-ranked keywords
Traffic by country or channel.
Most visited pages.
Content that generates the most links.
Domains that link to them (they can link to you too!)