How to View the Historical Web Traffic of a Website

To analyze the historical web traffic of a website, there are several tools and methods you can use. Here are some of the most effective tools and techniques:

Google Analytics

Google Analytics is one of the most powerful tools for analyzing web traffic. Here’s how you can use it:

Setup: Install the Google Analytics tracking code on your website and set up an account.
Traffic Analysis: You can view historical traffic data for a recent period (by default, the last 28 days) and track sessions, bounce rate, and average session duration.
Traffic Sources: Identify traffic sources, including organic, direct, and referral traffic.
Behavior Analysis: Use the behavior flow feature to understand how users navigate your website.

Lookkle - Historical Analysis of Website Traffic

Lookkle offers a specific tool for historical web traffic analysis:

Historical Traffic: Lookkle's "Historical Analysis of Website Traffic" tool allows you to view the monthly traffic of a website for the past few months. You can get data on total traffic, bounce rate, and time on site.
Detailed Statistics: Obtain detailed information about traffic, including the number of visits, average session duration, and engagement statistics.
Competitor Analysis: Analyze your competitors' traffic to better understand their strategies and adjust yours accordingly.

Semrush

Semrush is another comprehensive tool for web traffic analysis:

Traffic Analysis: Connect your Google Analytics account to Semrush and get data on historical traffic, including sessions and bounce rates.
Organic Traffic: Check the growth of organic traffic over time and analyze the keywords generating traffic.
Competitors: Analyze your competitors' traffic to gain valuable insights into their strategies.

SimilarWeb

SimilarWeb provides a detailed view of web traffic:

Historical Traffic: You can view the historical traffic of a website for the last three months, including total visits, bounce rate, and average session duration.
Traffic Sources: Identify traffic sources such as organic search, direct traffic, and referral traffic.
Competitor Analysis: Compare your website's traffic with that of your competitors.

Ahrefs

Ahrefs is a comprehensive SEO tool that also provides web traffic analysis:

Traffic Analysis: View historical traffic data and track changes in organic and paid traffic.
Backlink Analysis: Analyze backlinks to understand how they impact your website's traffic.
Content Gap Analysis: Identify content gaps and opportunities to increase traffic.

Moz

Moz offers a suite of SEO tools that include web traffic analysis:

Moz Pro: Use Moz Pro to track keyword rankings and organic traffic over time.
Link Explorer: Analyze backlinks and their impact on your website's traffic.
Rank Tracker: Monitor keyword rankings and adjust your SEO strategy accordingly.

Ubersuggest

Ubersuggest by Neil Patel is a tool that provides insights into web traffic and SEO:

Traffic Analysis: Get an estimate of the monthly traffic and identify top-performing pages.
Keyword Research: Conduct keyword research to find opportunities to increase organic traffic.
Backlink Analysis: Analyze backlinks and identify potential link-building opportunities.

How to Use These Tools

Google Analytics

Connect your Google Analytics account to your website.
Navigate to the "Reports" section and select "Audience" or "Behavior" to view historical traffic data.

Lookkle

Access the "Historical Analysis of Website Traffic" tool on the Lookkle website.
Enter the domain of the website to get historical traffic data and other relevant statistics.

Semrush

Sign up for Semrush and connect your Google Analytics account.
Use the "Traffic Analytics" tool to view historical traffic data and other relevant metrics.

SimilarWeb

Enter the domain of the website on SimilarWeb.
Explore different sections such as "Traffic Overview" and "Geographic Distribution" to get historical data.