Mobile-friendly content structure is crucial for ensuring a positive user experience on smaller screens.
Here are key techniques to create content that's easily digestible on mobile devices.
Concise and Scannable Content
Break content into short paragraphs, ideally following the 1-2-3-4-5 approach:
- One idea per paragraph
- Two to three sentences
- Four to five lines maximum
This structure eliminates excessive scrolling and improves readability.
Use of Headers and Lists
- Incorporate secondary headings (H2) to break up text
- Utilize bullet points and numbered lists for easy scanning
- Create ample whitespace to improve visual clarity
Visual Elements
- Add images every 300-400 words to break up text
- Ensure videos are mobile-optimized with appropriate playback and aspect ratios
- Consider using captions for videos, as many users watch without sound
Typography Considerations
- Choose fonts that remain legible when scaled down
- Use a font size of at least 16px for body text
- Make headings 1.5 times larger than body text for clear hierarchy
Content Prioritization
- Highlight key takeaways or summaries at the beginning
- Use a "mobile-first" approach when designing content structure
- Consider hiding or deprioritizing less critical information on mobile
